Having facilitated and managed the VMG Art Series in the recent past, we were well acquainted with the dynamics and interior of Venetian Media Group’s Melbourne headquarters in South Yarra. 

VMG is a communications, advertising and branding agency, and our objective for this curation was to highlight VMG’s fundamental mandate:

 create authentic, engaged spaces between brands & consumers where our people, clients and communities are more enriched for the experience

We wanted to curate a collection which reflected the values, philosophy and branding of VMG, one which recognised its location, work, and aspirations, and one which would engage both its staff and visiting clientele.

With these aspects in mind, we then harnessed the following thematic and aesthetic parameters to help guide artwork selection:

•       filmic / cinematic theme

•       figurative /narrative genre

•       strong / defined palette 

•       contemporary / conceptual aesthetic

Each artwork selected has a connection to or reflects something of the above.

Artworks were sourced from Artbank, a federally funded visual arts scheme, which acquires artworks from the primary market and leases to a range of clientele, was consulted for the procurement of the collection.

Selected In Situ shots:

 Victoria Reichelt
Monumenta, 2007
Oil on canvas
103.5w x 103.5h x 7d

 Victoria Reichelt
Film Noir, 2006
Oil on canvas
103.5w x 103.5h x 7d

Zoe Croggon
Untitled #1, 2012
Digital Type C photograph
52.5w x 66.5h

Zoe Croggon
Untitled #2, 2012
Digital Type C photograph
52.5w x 66.5h

Jo Darbyshire
Dust 4, 2005
Oil on canvas
81.5w x 81.5h x 5d

Jo Darbyshire
Dust 2, 2005
Oil on canvas
81.5w x 81.5h x 5d

Jo Darbyshire
Dust 3, 2005
Oil on canvas
81.5w x 81.5h x 5d

Jo Darbyshire
Dust 1, 2005
Oil on canvas
81.5w x 81.5h x 5d

Andrew Hurle
Forge I, 1998
Inkjet print
100w x 100h x 2d

Andrew Hurle
Forge II, 1998
Inkjet print
100w x 100h x 2d

Paul Ferman
Excavare #252, 2013
Digital Type C photograph
129w x 129h x 4.5d

Paul Ferman
Excavare #256, 2013
Digital Type C photograph
129w x 129h x 4.5d

Paul Ferman
Excavare #255, 2013
Digital Type C photograph
129w x 129h x 4.5d

©Catherine Asquith