As part of our curatorial project management arm, we curate, develop and deliver artwork concepts for selected commercial and residential projects.
Working collaboratively with the design sector (interior designers, architects, urban designers, landscape designers and building project managers) we deliver best practice art consultancy services for a variety of artwork briefs.
The significance of incorporating art into commercial and residential projects:
Art is an important element of place making - the creation of a local identity or sense of place is an essential part of cultivating a feeling of belonging for a community allowing for its residents or tenants to take pride in the environment, leading to the generation of social capital.
Art can also allow for a type of storytelling, instilling legacy and meaning. It can create awareness and attraction to place, helping people to navigate through, or to places.
THE PROCESS
Selection
With details to hand the next stage of the brief comprises:
(i) selection of artworks based on the concept and assigned budget, for the client's approval;
(ii) presentation of the overall artwork design documentation inclusive of a schedule of artworks and site/location plans; and
(iii) provision of artwork sample or maquette, (if required) as an indication of style, subject and medium.
Conceptual Development
At the first stage of the project, Catherine Asquith Art Advisory:
(i) coordinates with the different parties to the project (client, project manager, interior designer) to develop the concept and ideas;
(ii) discusses budget and advises accordingly;
(iii) develops the concept for integrating art into the design, and provides a recommendation in respect of required artworks (number, aesthetic, palette, composition, style, medium, dimensions).
Installation
At the final stage, Catherine Asquith Art Advisory manages in concert with the client:
(i) coordination with artists and contractors, the installation of all artworks;
(ii) supervises the handling of all artworks, on site; and
(iii) inspects and ensures the correct and appropriate display of all artworks.
Procurement
Once the parameters of the brief are agreed upon, the next stage comprises:
(i) sourcing and/or commission of artworks;
(ii) coordinating final production of artworks (whether sourced or commissioned) to ensure quality and aesthetics are to standard;
(iii) oversee the shipping/delivery /freighting of artworks and confirm receipt; and
(iv) if required, assist with managing payments to artists, galleries, agencies and suppliers.
Additional & After-care:
(i) production of artwork catalogue as a value add for the property;
(ii) artwork condition audits & recommendations on reparation;
(iii) advices on relocation of existing artworks (due to re-developments); and
(iv) annual artwork valuations.
RECENT PROJECTS…
Vicinity Centres
New development
CAAA was engaged to research suitable artists for a mixed-use project at the Chadstone property. A new landmark entrance, the proposed artwork would be a commission piece and become part of the developing Chadstone Art Collection. Melbourne-based artist Meagan Streader was appointed and commissioned to produce a large scale light sculpture, which will be installed in March 2025.
Artist Studio images: courtesy Charlie Kinross for Artist Profile
Other images: work in progress
Vicinity Centres:
Integrated Urban Artwork, Car Park Facades, Chadstone
As Vicinity’s national appointed art advisor, Catherine Asquith was instrumental in the commissioning process for an integrated artwork for the carpark facades at Chadstone Shopping Centre, a limited invitation urban artwork commission valued at AU$6m. Melbourne-based artist Matthew Johnson was appointed after a highly competitive commission process.
Vicinity Centres:
Chadstone Art Collection Curated Walk
CAAA was instrumental in recommending and providing curatorial input into an ‘art walk’ through the Chadstone Art Collection. The culmination of a year’s worth of collaboration and meticulous planning with the design and marketing teams at Vicinity and Chadstone each artwork on the walk is accompanied by a descriptive summary and QR code displayed on a plaque, inviting visitors to explore further and learn more about the Collection.
Photographer: Sharyn Cairns
Venetian Media Group (VMG)
New Collection
VMG is a communications, advertising and branding agency, and our objective for this curation was to highlight VMG’s fundamental mandate: create authentic, engaged spaces between brands & consumers where our people, clients and communities are more enriched for the experience.
C & D Capital
Curated Collection
Catherine Asquith Art Advisory was appointed as art advisor to curate a collection which reflected the values, philosophy and branding of C & D Capital, in addition to complementing the incorporated design and materiality by Bates Smart, for its new offices in Cremorne.
AMP Capital, 255 George Street, Sydney
Artwork Commission
Catherine Asquith Art Advisory was consulted to source and manage a site-specific artwork commission for the lobby of the recently refurbished 255 George Street, Sydney. Completed in May 2022, Camie Lyon’s “Thought Forest” a three-paneled bronze relief sculpture, reflects the values of AMP Capital, addressed the space and provided a complimentary aesthetic addition to the space.
P.S In the interests of professionalism and discretion, CAAA never posts private client collection acquisitions, developments, or projects.